The most important element in 4Ps is its Fifth P "Passion"

About 4P's



4p’s IMC’s name is derived from the basic marketing mix as created by the father of marketing Neil Borden in his studies toward developing a marketing system, which is comprised from the main four elements of marketing: Production, Pricing, Promotion and Placement. It was established since 2007 and has been called a rising star, it has been called the fastest growing agency in Jordan, but it would rather be called a partner; a partner in success.

With its rapid growth during the past four years, its creativity, diligence, passion and its interest in creating a fully integrated marketing concept in Jordan along with its composition of a vibrant, driven and youthful team; 4p’s doesn’t only meet the needs and desires of the Jordanian populace, but allows it goes above and beyond all expectations

Its services include research and media optimization planning, design and website solution, public relations services and more.

4P’s was awarded in both of Jordan’s elite creative awards, at the Jordan Advertising Awards 2009, for the print campaign done for DHL and on 2012 4P’s got a Silver Award in Creativity category for the print campaign done for Al-Kattan Group in Pikasso D or Awards Event .


The development of a sustainable integrated marketing communication system this system covers every aspect, considers all possibilities, and carries out the necessary market research to provide the right message for your consumer base this approach serves the dual purpose of increasing consumer product awareness and modernizing the marketing industry.


Your success is our obsession, we came up with that slogan while we were restlessly working for a client campaign and realized how we obsess over our clients and ever since this became our slogan.

Fifth P

At 4ps, we pride ourselves with having yet a 5th p and that is passion, our passion for the clients, the creative work, the team and overall our passion for the client’s success.


At 4P’s we strive to bring success to your organization through creative ideas, fresh perspectives and a top-quality work ethic, ultimately leading to enhanced customer satisfaction.


4ps was awarded many different awards for their creativity and design capabilities which included the Jordan advertising award and the Pikasso odore award.

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Our Services

Marketing Solutions

The coordination and integration of all marketing communication planning that recognizes the added value of a comprehensive plan, such a plan evaluates the strategic rules of a variety of a communication disciplines which is: Advertising, sales promotion, public relation, event management, direct and interactive marketing and combines these disciplines to provide clarity, consistency, and maximum impact through the seamless integration of messages.

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Designing & Branding

A design offered to the clients to differentiate its process (products, services) by creating a bond with its customers in order to create customer loyalty. This way, a company can have a position in the marketplace that is much more difficult for the competition to poach. The process include: Corporate identity, logo design, naming, slogan created and design.

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Any paid form of non-personal presentation and promotion of ideas, good , or services by the client like : (BTL,ATL,OTL)

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Online Advertising

Online paid activities programs designed to engage customers or prospects and indirectly raise awareness, improve image, or elicit sales of products and services like advertising through: Banners Ads, Search Ads, and E-mail marketing

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Public Relations

Variety of programs designed to promote or protect company’s image or its individual products through utilizes the minimum cost or fees possible.

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Creative writing

The act of writing or editing for the purpose of advertising or marketing product, business, person, opinion or idea. It’s used to help create online ads, e-mail and other Inernet content, television or radio commercial scripts, press releases, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Also can be appear in social media content including blog posts, tweets, and social-networking site posts.

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Market Research

Marketing planning: written documented that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives.
Marketing research: systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.

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Customer Satisfaction

A primary tool in marketing research, which leads the company to get the right feedback about client retention. it focusing on measuring customer perceptions of how well the company delivers on the critical success factors and dimensions of the business. These usually include factors like service promptness, staff responsiveness, and understanding of the customer’s problem.

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Assessment Services

A tool used to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer’s specific identity and purpose is generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.

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Focus Groups

The process of inquiring of target market about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging to acquire feedback regarding new products, as well as various topics. In particular, it allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. This can provide invaluable information about the potential market acceptance of the product.

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Media Campaigns

A process which involves analyzing and choosing media for an advertising and promotions campaigns, it involves understanding the process customer’s use in making a purchase and what influences the final decision.

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Sponsorship Management

Event management reflects the process which the company sponsor \ support activities and programs designed to create daily or special brand –related interactions to improve its image in the market.
Sponsorship management The strategic agreement which involved two parties , one being the sponsor who agrees to pay certain fees in return of being granted the right of exposure, brand recognition and increasing the brand equity for the second party which can be company service or event.

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Website Design

The client’s window to the audience. It’s about how a site looks and how the customers interact with it and how to create a site which the customers want to navigate around in because it’s so easy to do.

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Website Development

Web development is the back-end of the website, the programming and interactions on the pages. The process focuses on how a site works and how the customers get things done on it. It’s related about how web forms work and can keep a site running effectively.

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Social Networks

The process by which involves using different types of social networks to contact with customers or prospects and raise awareness, improve image, or raises the level of sales of products and services.

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Our Team

Your success is our obsession


Hadi El Farra

CEO / General Manager / Owner

Mohanad AlDeeb

Creative Art director

Ammar Al-Huneidi

Media Director

Our Clients

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